Middle East is a vendor driven market, and historically, many technology vendors have found success by establishing some form of local presence. Clients tend to feel more satisfied and secure when engaging with a representative directly from the technology vendor rather than an intermediary, such as a reseller or distributor.
While having a regional presence is crucial for serious consideration by potential clients, it’s important to acknowledge the risks and challenges associated with this strategy. Setting up and operating in the region demands significant capital investment and consumes valuable business time, covering aspects like legal establishment, facilities, hiring employees, and setting up bank accounts, among others. Regrettably, this investment phase often occurs without generating immediate revenue.
What we do?
Our mission is to collaboratively operate and expand your business across the Middle East and beyond. By partnering with us, you can circumvent the majority of capital expenses typically associated with establishing and operating in new territories. We specialize in operating your brand, providing comprehensive support in sales, business development, marketing, and technical aspects. This allows you to focus on your core strengths while we navigate the complexities of regional operations on your behalf.
Get in touch with us to:
- find out how many prominent vendors are doing the same
- investigate all the different options for cooperation with Sales Effect
- take advantage of our local knowledge and market leverage
Why United Arab Emirates?
Majority of vendors having their own or outsourced presence in Middle East select Dubai as the head of their operation for the following regions:
- Middle East & North Africa (MENA)
- Middle East & Turkey (META)
- Middle East & Africa (MEA)
- Middle East & Asia (especially India, Pakistan, Afghanistan and Indian Ocean countries)
Dubai is a traditional trading hub for Middle East and Africa and a vibrant city, that attracts skilled employees from around the world.
If you do not have a presence your regional reach will be limited even if you have the best product or service offering.